NLA Performance and Logo Use Requirements
These NLA Performance Trademark and Logo Usage Requirements ("Usage Requirements") set forth NLA’s brands, trademark, logos and slogans. They apply to all NLA organizations worldwide and to NLA resellers, distributors, customers, advertising agencies, consultants, professional writers and editors, licensees and other third parties making reference to NLA trademarks. NLA Performance reserves the right to modify these Usage Requirements as it deems necessary or appropriate, including by written agreement or license with third parties.
Rules of Proper Trademark Use
Use of NLA Trademarks as Adjectives, Never as Nouns
Please follow every NLA trademark with an appropriate noun consisting of the NLA product or service that is branded with the mark. NLA trademarks are adjectives and may not be used as nouns, or alone as a shorthand way of identifying a product or service. TheNLA trademark should be used as an adjective describing a product or service of NLA.
No Possessives, Plurals, Verbs or Puns
NLA works hard to build customer goodwill, and it uses its trademarks to harness that goodwill. Please use the marks as they are designed and intended. Since a trademark is not a noun, it must never be used in possessive or plural forms, and should never be used as a verb or a pun.
Proper Trademark Attribution: Symbols and Legends
Trademark ownership is attributed in two ways, with the use of a trademark symbol (™ or ®) after the following trademark, and with a trademark legend, usually found at the end of a document in legible text following the copyright notice. Remember, mere inclusion of a trademark symbol and legend does not entitle you to use a NLA trademark.
Assuming you are permitted to use a NLA trademark, please make sure to attribute the mark with the proper symbol. Always use the ™ symbol immediately after the trademark. Trademark symbols should be used on NLA trademarks as follows:
On products, product labels, and packaging, use an appropriate symbol in each prominent use of the trademark.
In every other context, use an appropriate symbol in both the first prominent use of the trademark (in headlines, banners, etc.) and in the first use in the text of the body copy.
Always use the appropriate symbol incorporated into any of NLA ‘slogos.
The trademark legend is the legal text that identifies NLA ‘s trademarks. The legend should be printed in legible type and in a location typically used for copyright and other legal notices. For example, the legend may be printed at the end of a document, on the back of a package, on the front cover of documentation, or on the bottom of a web page.
Unless you have an agreement with NLA that indicates otherwise, use the NLA legend in any material referencing any NLA trademark. Please note that third party licensees will often be legally obligated by license to use a NLA trademark legend that also indicates that the NLA trademarks are used under license.
"NLA Performance “The Choice of Champions” the NLA logo [insert all other NLA trademarks, logos, product names, and slogans that are referred to or displayed in the document] are trademarks or registered trademarks of NLA Performance in the United States and other countries."
Use of NLA Logos
General Rule: Do not assume you are permitted to use NLA logos.
Except as specifically provided by license or other agreement with NLA, third parties may not use any NLA logo for any purpose. Even when accurately describing a relationship with NLA or support of NLA 's technology, third parties should not use a NLA logo in the absence of an agreement.
No Re-Logoing, Co-Logoing or Logo Removal
Resellers of NLA products may never alter or modify the NLA corporate logo or NLA trademarks that are affixed to or appear on the NLA products they resell. Similarly, re-logoing (replacing a NLA trademark with the reseller's logo or mark) and co-logoing (adding the reseller's logo or mark to the NLA product) are not permitted in the absence of a written agreement with NLA.
Use of NLA Trade Dress by Third Parties Prohibited
Third parties generally are prohibited from using NLA trade dress for their own products, including any of the distinctive ornamental features of NLA products and packaging. Any such use must be approved by NLA Legal.
Use of NLA Trademarks with Non-NLA Goods or Services or with unauthorized use of NLA Trademarks
Only certain, approved uses of a NLA trademarks may be made by NLA business allies, licensees, and other third parties. In addition to the other provisions set forth in these Usage Requirements, the following rules apply to any use of a NLA trademark logo in association with a third party product or service.
No Use of NLA Marks in Non-NLA Company, Product, or Service Names.
Unless a third party enters into a written agreement with NLA, third parties generally may not use any NLA trademark, as or part of their company or product names.
Do Not Adopt Any Marks or Names That Are Confusingly Similar to a NLA Trademark
Unauthorized use of NLA trademarks or of marks that are confusingly similar to NLA trademarks may constitute an infringement of NLA's trademark rights.
Do Not Attempt to Claim Rights in NLA Trademarks.
Third parties may not state or suggest that they have, or are claiming rights, in any NLA trademark.
Make the Source Clear.
When third parties use NLA trademarks, they must do so in a manner that does not create potential confusion over the source of any products or services. Customers must not be given the impression that NLA is the source or has approved of the use of the trademarks in connection with publications, products, services, trade shows, conferences, or expos.
Permitted Descriptive Use of the NLA Trademarks on Web Sites and Domain Names
Third parties are permitted to use NLA trademarks on web sites or in domain names as long as:
The content of the website meets all of these Usage Requirements;
The use of the domain name is not misleading or likely to cause confusion; and
The use meets the following additional standards:
The principal or secondary level domain name of the third party should not be identical or virtually identical to any NLA trademark, since this is likely to cause customer confusion or imply that the web site is affiliated with or sponsored by NLA.
The web site owner should not use a NLA trademark in his or her company name, product names, or service names. Thus, if the domain contains a NLA trademark, that domain should not also be a company or product name.
The web site owner should not register the domain name as a trademark or service mark and should not claim any trademark or similar proprietary rights in the domain name.
The web site should display a legal notice that contains the following legend
"NLA, Choice of Champions, the NLA logo [insert all other NLA trademarks, logos, product names, and slogans that are referred to or displayed in the document] are trademarks or registered trademarks of Bio-Engineered Supplements & Nutrition, Inc. in the United States and other countries."
How to reach NLA's Marketing & Brands Legal Department
NLA Performance Legal Department
11024 Balboa Blvd #725 Granada Hills, CA, 91344